Building Block: How to Measure & Improve Your Digital Marketing
Presenter: Dave Hockly, Data Story Limited, Director
Topic: How to Measure & Improve Your Digital Marketing
Hear from a leader in the digital marketing field on how to better understand your customers and grow your organisation through digital marketing.
Your session will cover:
- How to benchmark your marketing performance and customer journey
- How to find the areas to improve that will have the biggest impact on your bottom line
- How to manage your marketing budget for improved results
- A framework for systematically improving your marketing
- Actionable optimisations and ideas you can apply immediately
Dave Hockly is the founder of Data Story, a Queenstown based digital marketing agency. Dave has used data and optimisation programs to drive and convert 100,000’s of users generating millions in revenue for clients such as Kiwibank, Microsoft, Cardrona Alpine Resort, Flick Electric, Harcourts, NZTE and many more.