Building Block: Stakeholder Engagement
Presenter: Terri Anderson, Anderson Comms
Topic: Find and engage with your real stakeholders
Presentation will cover:
- What is stakeholder engagement and why it’s different to PR
- Mapping out your matrix
- Your messages, your story.
Brief paragraph about your topic:
Like all real comms, stakeholder engagement is about people and stories. We’ll cover off the basic approach and then work through some outlines for attendees - especially useful for small and nascent businesses.
Presenter Bio: Approximately 3 sentences:
Terri has 20 years of diverse strategic communication and engagement experience from NZ, UK and Chile. Most exciting are disaster comms and planning, Government stakeholder engagement, and 101s for startups.