Business Building Block - You Can't Manage What You Don't Measure

Presenter: Darren Craig, Digital Marketing Unicorn - Fully Charged Media
Topic: You Can't Manage What You Don't Measure - Online Metrics To Track In A Digital World


Around 90% of businesses Fully Charged Media have dealt with don't track vital metrics when it comes to online marketing and when they are, they're often set up incorrectly.

This session will cover the following:
• Why tracking metrics is more than just sticking some Analytics code onto your website
• Important metrics to track online
• How metrics help your digital marketing and improve campaigns
• Common pitfalls to avoid when setting up tracking
• How website implementations and booking engines can kill your tracking


Darren provides digital marketing solutions from website briefs through to digital strategy in Queenstown. He brings world class digital marketing best practices to Queenstown and answers all the questions you maybe don't know you need to ask. He has travelled to places such as Sydney and Thailand this year for expert training and is active in several online mastermind groups. Fully Charged Media are badged Google Partners. Darren started his career with over 20 years working on major online projects for the likes of Tesco, Deutsche Bank, Sky and RBS before crossing into digital marketing given him a unique viewpoint. Hailing from Scotland he's proud to be able to officially call himself a Kiwi.

Date:
Tuesday, 5th September, 2017
Time:
10:30 a.m. to 12:00 p.m.
Location:
Novotel, Cnr Earl St & Marine Parade, Queenstown, 9300
Single Ticket (Member) incl GST:
$34.99
Single Ticket (Non-Member) incl GST:
$34.99

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Need Assistance? Please email jo@queenstownchamber.org.nz or call 03 441 8254 for further information or help booking events.

Cancellations and Refunds: Any cancellation and/or changes must be made in writing to the Queenstown Chamber of Commerce no less than three working days prior to the event in order to receive a full refund/credit. No refund or credit will be given for cancellations made after this time or for non-attendance at the event. Prices displayed are in NZ$.