Business Building Block - You Can't Manage What You Don't Measure
Presenter: Darren Craig, Digital Marketing Unicorn - Fully Charged Media
Topic: You Can't Manage What You Don't Measure - Online Metrics To Track In A Digital World
Around 90% of businesses Fully Charged Media have dealt with don't track vital metrics when it comes to online marketing and when they are, they're often set up incorrectly.
This session will cover the following:
• Why tracking metrics is more than just sticking some Analytics code onto your website
• Important metrics to track online
• How metrics help your digital marketing and improve campaigns
• Common pitfalls to avoid when setting up tracking
• How website implementations and booking engines can kill your tracking
Darren provides digital marketing solutions from website briefs through to digital strategy in Queenstown. He brings world class digital marketing best practices to Queenstown and answers all the questions you maybe don't know you need to ask. He has travelled to places such as Sydney and Thailand this year for expert training and is active in several online mastermind groups. Fully Charged Media are badged Google Partners. Darren started his career with over 20 years working on major online projects for the likes of Tesco, Deutsche Bank, Sky and RBS before crossing into digital marketing given him a unique viewpoint. Hailing from Scotland he's proud to be able to officially call himself a Kiwi.